Look Mummy, pink rabbits….
Kids were with Daddy again today so I thought I’d go and catch up on Christmas shopping. Well, get started anyway! So, I’m wandering round The Land of Shoppertunity (yes, they really do call themselves that!) and I kind of skidded to a halt outside 4Front. This is like a down market Gadget Shop - robo sapien, gimmicky clocks, lava lamps - you get the idea.
Their shop window. I sat outside and fiddled with my camera and then took a pic.
Hot water bottle? School/student type stationary? Oh and even a lovely neon sign to place in your daughters bedroom window to advertise her……
No? Oh, sorry, did I misunderstand the marketing message that goes with playboy bedding, soft cuddly fleecy throws, cute black with sparkly logo address books?
So, after looking slightly askance at the bloke in the sumo fat suit (more about him in a bit) I wandered off to do my shopping. Inspired by the window pic, and while all staff were duly distracted by Peter Andre and Katie Price signing their album (oh the irony!) - I took out the camera in WHSmiths.
There you go girls, brand EVERYTHING you own with a p0rn logo. Get p0rn for your mates, for your sister, for your daughter.
This is just nuts. The cute fluffy bunny (in either pink or striking black and silver…) is a bloody p0rn logo, it’s a brand that exploits women and girls. I stomped out before Peter and Katie put in their appearance but thanks you 2 for distracting the staff while I took pics!
Not for my daughter, not for any girl I know. Not in my house.
Remember the bloke in the sumo suit? Here he is. Take a good look and then I’ll tell you what he was doing.
You can’t see it. But he’s holding a big fat air gun thing - pull a membrane and let go and it puffs out air at anyone in front of it. Well, the woman in front of him had just been "puffed" He spent his day gainfully employed in "puffing" people as they walked in. Hmm, people? No, not exactly. Although each individual he "puffed" was a person, no doubt there. But not one I saw was male, not one. Girls and young women every one. He didn’t go for families either, just young women and girls on their own or in pairs. In the posterior mostly too. He got more than a few filthy looks but he didn’t stop. I somehow didn’t get "puffed" I walked in, right past him and as he pulled back his doofer I gave him the frostiest stare I could. I think it worked. 
He also looked suitably shocked when the flash went off by accident and he realised I have his picture. I wonder if 4front have a head office address?
No idea what the sumo suit was all about though. Ooh, anyone remember this post? It’s from September so possibly not. The Little Dude’s shop has sadly closed but the Little Fairy shop is still there, full of little girls and all things pink and sparkly.
please don’t tell N about the little fairy shop - can’t afford christmas as it is…
thanks for turning up at the party - loved having you all over - and your breakfast…!
Comment by simplywondered — December 2, 2006 @ 11:54 pm
The playboy thing drives me nuts too. Seeing clothes with the logo on for 4 year olds is just plain wrong. 4 year olds don’t buy their own clothes so parents must be buying this stuff. Don’t they get it? & if not how not? The whole pink for girls, blue for boys thing spills over into adult stuff too. This http://direct.tesco.com/q/N.1999866/Nr.99.aspx from T*&sco and the equivalent mens one http://direct.tesco.com/q/R.200-8153.aspx know which one I’d rather have! (the useful one)
Comment by Helen — December 3, 2006 @ 10:43 am
http://www.silverstone.co.uk/html/nw.php?item_id=4
Note the pink and blue helmets?
Comment by ethicallyspeaking — December 5, 2006 @ 2:49 pm
I’m loving the feminist activism
Comment by witchy-woo — December 5, 2006 @ 9:10 pm
Hello, Was just looking for this terrible companies website and stumbled across this! I once had to wear a sumo suit, and was forced to go outside the shopping centre and hand out leaflets. As any sane person would do, I walked out. They still haven’t paid me so I am in the process of trying to get back the 4 weeks of my life that they stole. Don’t shop at 4Front!
Comment by Ross — June 13, 2007 @ 9:38 am