Scratch and disrobe…
From Sky News.com.
Bottles of Rubbel Sexy Lager featured a picture of a woman with a removable swimsuit on the label.
Beer has been bannedDrinkers could scratch her clothes off to leave her naked.
Alcohol industry regulator the Portman Group has ruled the name of the drink and the scantily-clad model could lead drinkers to associate the product with sexual success.
The group had received a complaint from trading standards officers in Buckinghamshire.
The lager is produced by Brouwerij Huyghe and had been imported to the UK by Beer Paradise Ltd. It has now been withdrawn from sale.
Ugh. Although if the label was the "best" bit about the lager I think they’re in trouble….
So, yet another blatant marketing plan tying alcohol with women as a sex object. First ASDA and the T-Shirt, now the Belgian Lager. Both withdrawn, but what happens next time?
Yuck. Is it just me or does that decision seem to have more to do with misleading the poor men than the sheer offensiveness of the whole thing?
Comment by Eilidh — April 21, 2007 @ 7:42 pm
Probably, but at least it’s gone.
Comment by ethicallyspeaking — April 21, 2007 @ 7:44 pm